Mrs. Galinija Gjoni, Intellectual Property Expert, was invited to lecture on the Brand Management subject, with Master of Science in Communication Sciences: Profiles Public Relations and Journalism. She lectured on intellectual property and copyrights.
She explained the importance of brand registration, idea and creativity for further business continuity and the likelihood of imitation. Further, Mrs. Gjoni explained the procedures for registration, bringing some concrete examples.
Mrs. Gjoni emphasized that the field of intellectual property is too late in our country and has not yet become a culture.
Finally, students had the opportunity to discuss more about copyright by entering in more detail.